2016/2017 Mercedes-Benz Best of the Best Award

Mercedes-Benz of Collierville Honored as Best of the Best Dealership


COLLIERVILLE, TN (March 28, 2017) – Mercedes-Benz of Collierville has been recognized by the luxury automobile brand as a Best of the Best for 2016, placing it among the upper echelon of Mercedes-Benz dealerships nationally.

The Best of the Best Program recognizes dealers based on exemplary performance in sales, service and parts as well as excellence in operations and customer experience. The top 15 percent of dealers nationally earned Best of the Best honors.

Higginbotham Automobiles – which owns Mercedes-Benz of Collierville – achieved a rare trifecta as its Mercedes-Benz of Jackson (Mississippi) and Mercedes-Benz of Myrtle Beach (South Carolina) also were selected Best of the Best.

“Our overriding priority is to deliver the ultimate customer experience when someone enters our dealership, whether that is for a vehicle purchase or for a maintenance or service visit,” said Trudy Higginbotham-Moody, co-owner and president of Mercedes-Benz of Collierville. “Being honored as Best of the Best is an indication that we are successfully meeting our goal in providing exceptional service at a more-than-competitive price, and it speaks volumes about our sales and maintenance associates at Mercedes-Benz of Collierville. 

“Our employees can take pride in this honor for a job well done and realize they are truly among the best in the country. The fact that all three dealerships were honored as Best of the Best is especially gratifying.”

The Higginbotham family constructed and opened Mercedes-Benz of Collierville in 2014 after extensive market research indicated growing demand for the brand in the Mid-South region. The 41,000 square-foot facility is located at 4651 S. Houston Levee Road near the Carriage Crossing lifestyle center.

Mercedes-Benz of Collierville has now won back-to-back Best of the Best recognition, the only two years it has been eligible. It did not qualify in 2014 due to requirements a dealership be operational the entire calendar year.

The dealership offers a full line of new and previously owned Mercedes-Benz automobiles, as well as a service department with the latest diagnostic technology.

“This has been a tremendous market for us,” said Higginbotham-Moody. “Demand has been strong and we are extremely pleased with a decision to locate here.”

“When we opened our doors just three years ago, we promised to treat our customers well and go that extra mile to meet their automotive needs. Hopefully the Best of the Best honor indicates we were true to our commitment.”


Now a 2017 Best of the Best Award recipient!